Montco Riders Logo
I’m one of the co-organizers of the Montco Riders meetup group. During a trip down south to visit the Tail of the Dragon We stopped into a cafe at the north end. It was a very car focused establishment. I saw a brand that I thought communicated their intentions well.

I thought, maybe I could come up with something that would convey the spirit of the Montco Riders group to newcomers to help them know what to expect. Our group does “spirited” rides thru the curviest roads we can find. We are specifically not out there to cruise along a highway.
Because of the nature of meetup we welcome all comers. This can lead to some new folks feeling pressured to ride faster than they should. We, in no way, want them to feel pressured because that can lead to mistakes and mistakes hurt. We always state that people should “ride their own ride” meaning within their ability. This can cause some stress for ride leaders, sweeps, and other riders as a group can develop large gaps causing missed turns and confusion. I know there are strategies for mitigating this issue like expecting every rider to keep an eye on and be responsible for the rider behind them. That seems a lot to expect out of some of our riders.
Anyhow, I thought maybe we could try to give people an expectation as to how we tend to ride. And maybe I could do that in a logo. I fired up one of the newly available AI tools and got to generating an image. After hundereds of options and iterations, here’s where I landed:
I know it’s not quite as strongly worded as the first example but my hope is that people have a better idea what they might be getting themselves into.